ARE YOU DEEP IN RED OCEAN
AND NEED A PROVEN WAY OUT?

Deep Red Ocean problems need the world's best Blue Ocean expertise.

Since 1997, we have delivered successful Blue Ocean outcomes that are:

  • Actionable and realistic

  • Leverage existing resources

  • Deliver short-term profitable growth

What is Blue Ocean Strategy?

Recognised as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cut throat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Blue Ocean Strategy shows that lasting success comes not from battling competitors but from creating “blue oceans” — untapped new market spaces ripe for growth.

First published in 2005, it was updated and expanded in 2015. Blue Ocean Strategy is a global phenomenon for Harvard Press that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents.

Who We Are

For 22 years, Blue Ocean Consulting Group has delivered major market share gains for large companies.

Two of the leaders of Blue Ocean Consulting Group, Dr Wayne Mortensen & Brian Marks were founding members of the Blue Ocean Strategy Network of global experts.

They worked with Professors 
W.Chan Kim and Renee Mauborgne to:

  • Create the [yellow tail] case study as seen in Chapter 2 to showcase Blue Ocean frameworks and tools.
  • Co-author Harvard Case study on US Wine industry
  • Co-create the official [yellow tail] video as used worldwide in executive education.

Thought leaders in innovation and strategy, the team at BOCG are constantly developing new and dynamic approaches.

What we do

We work with your people to identify and implement outcomes that are truly different.
As pioneers & proven experts in Blue Ocean thinking, we offer two areas of support:

Blue Ocean Insights

Blue Ocean Projects

Blue Ocean Insights

To create Blue Ocean insights we focus on what is below the market surface: the under-met needs of customers.

For over 20 years we have developed and systemized our Tolerator™ research methodology. This reliably identifies large segments of customers with under-met needs. Needs that, when met, deliver Blue Ocean returns.

We work to translate these insights into new value propositions that can be implemented in the short-term.

Blue Ocean Projects

Our proven, structured process, which incorporates proprietary RAIDING™tools, enables companies to launch strategic moves to raid your competitors’ market share and deliver true BLUE OCEAN profitability.

Selection of our clients:

Case Study

[yellow tail] brief:

Grow our US business using Blue Ocean

  • Strategy advisers to CEO John Casella & marketing team
  • Based on consumer & retailer needs research, developed a market penetration and pricing strategy, that included how to remain in the price corridor of the masses.

[yellow tail] results: 

  • Fastest growing brand in the history of the US wine category.
  • Today [yellow tail] is available in over 50 countries around the world
  • 2018/19 - [yellow tail] is Number 1 on Wine Intelligence’s Global Wine Brand Power Index

Practice Leaders

DR WAYNE MORTENSEN

DIRECTOR
GLOBAL PRACTICE
Direct: +61 419 506 302

This email address is being protected from spambots. You need JavaScript enabled to view it.

BRIAN MARKS

DIRECTOR
BLUE OCEAN PROJECTS
Direct: +61 418 554 811

This email address is being protected from spambots. You need JavaScript enabled to view it.

SAM DUGDALE

DIRECTOR
BLUE OCEAN INSIGHTS
Direct: +61 407 363 235

This email address is being protected from spambots. You need JavaScript enabled to view it.

Register to receive the latest news from Blue Ocean Consulting Group

Contact Us

Asia Pacific Office

Level 27, 101 Collins St
MELBOURNE VIC 3000
AUSTRALIA

European Office

Haussmann - Opéra
Level 2, 21 Boulevard Haussmann, 
Paris, FRANCE

USA Office

Suite 2710, 101 California Street,
Financial District
San Francisco, CA 94111, USA