Proven Approach

WORKING WITH YOUR INTERNAL TEAM, OUR STRUCTURED PROCESS SYSTEMATICALLY DELIVERS
BREAKAWAY® GROWTH

Proven Approach
A Structured Growth Process

Step 1. Uncover important unmet needs in your category. Using proprietary tools, we identify significant unmet customer needs that you have the capability to satisfy with a new product, service or business model.

Benefit: We focus on unmet needs with significant revenue potential that are relevant to your current or planned capabilities and commitments.

Step 2. Create growth solutions. Working together with your internal team, we create new products, services and business models that have high potential to be attractive to a mass of customers.

Benefit:This powerful combination of internal and external capabilities generates high revenue and profit ideas.

Step 3. Evaluate and prioritize the ideas. Using our tested process we evaluate each growth idea and identify the ideas with the most BLUE OCEAN profit potential.

Benefit: Our proven BLUE OCEAN® process evaluates each growth idea and identifies those opportunities with the greatest potential.

Step 4. We work with you during implementation: The implementation team is guided by our systematic process to ensure maximum growth benefit.

Benefit: Our implementation team ensures that the BLUE OCEAN® growth potential is realised to market launch and beyond.